Maybelline


• Problem: Sample & increase sales of new products from Maybelline and Garnier


• Plan: Team up with POWER to create on site fun and activity revolved around sampling featured products on special at select retail stores.


• Process: Along with radio commercials, POWER went to Daiei stores with a prize wheel and a promotions team to sample Maybelline and Garnier products and push customers to buy them.


• Performance: Overall sales for Maybelline and Garnier products for 2004 are up 100% to date from 2003. "The POWER promotions team is fun, interactive and take good care of my products" Faye Muramoto, Advantage WebCo Dodge-Maybelline.
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  Aloha Kia / Pepsi



• Problem: Create a higher end image for Kia Sedona Mini Van.


• Plan: Team up with Pepsi and their new 8 ounce mini cans and offer an enter to win opportunity for the Kia Van alongside Mini Can sampling at Longs Drugs stores on Oahu.


• Process: Along with radio commercials, POWER took a new Kia Sedona to 14 Longs Drugs stores to show off while we sampled the new Pepsi Mini Cans that were on sale.

Performance: There were at least 14 vehicles sold in direct correlation with the promotion and overall sales at Aloha Kia were up during up during the promotion flight. In addition, Aloha Kia sent rebates to over 5000 people who entered to win. Pepsi cola received end isle displays at Longs Drugs Stores for their 6-pack Mini Can along with great lift in sales during the promotion. "The POWER staff is very prompt, professional and go above and beyond for us" Andy Resendes, Sales Manager Aloha Kia

• Problem: Convince young adults Bose quality sound is not out of their budget.
  
  
• Plan: Team up with Power 1043 and www.power1043.com to create traffic to the radio station website where we outlined clearly what systems in the Bose store include and what price they sell for...
  
  
• Process: We ran monthly high-frequency radio commercials for a period of 6-months to drive the Bose name and store location to listeners while pulling them to the radio station website for information.
  
  
• Performance: Bose sales in 2003 increased from their 2002 numbers specifically with the items featured in their local radio commercials and the radio station's website. "Our local partnership with this radio station has helped us impact a younger audience who previously wanted Bose quality but considered it out of their reach" Willie Kong, Sales Manager Bose Hawaii